Television

Annually, the Super Bowl often ranks as the most watched show of the year in the United States and second most watched sporting event worldwide behind the UEFA Champions League final. Four of Nielsen Media Research's top ten programs are Super Bowls.^[20] Networks have purchased a share of the broadcasting rights to the NFL as a means of raising the entire network's profile.^[21] The Super Bowl is so popular annually that many companies debut elaborate commercials during the game.
The television rights to the NFL are the most lucrative and expensive sports broadcasting commodity in the United States. Under the current television contracts, which began during the 2006 season, regular season games are broadcast on five networks: CBS, Fox, NBC, ESPN, and the NFL Network. Regionally shown games are broadcast on Sundays on CBS and Fox, carrying the AFC and NFC teams respectively (the traveling team deciding the broadcast station in the event of inter-Conference games, presumably so that each network can show games from all the stadiums^{[citation needed]}). These games generally air at 1:00 pm ET and 4:05 pm or 4:15 pm ET. (Due to differences between Eastern and local time, games played in the Pacific and Mountain time zones are never played in the 1:00 pm ET time slot.) Nationally televised games include Sunday night games (shown on NBC), Monday night games (shown on ESPN), the Thursday night NFL Kickoff Game (shown on NBC), the annual Dallas Cowboys and Detroit Lions Thanksgiving Day games (CBS and Fox), and beginning in 2006, all Thursday and Saturday games on the NFL Network, a wholly owned subsidiary of the National Football League.^[22][23]
Additionally, satellite broadcast company DirecTV offers NFL Sunday Ticket, a subscription based package, that allows most Sunday daytime regional games to be watched.^[24][25] This package is exclusive to DirecTV in the USA; for subscribers to Dish Network Verizon FiOS and Comcast, the NFL instead offers "RedZone," a less expensive single channel that launched in 2009 and airs "the touchdowns and most important moments during all the Sunday afternoon games."^[26] In Canada, NFL Sunday Ticket is available on a per-provider distribution deal on both cable and satellite.
The NFL also produces programming for various networks, mainly highlight shows like Inside the NFL for Showtime and other historical games through its renowned NFL Films division that generally air on ESPN and NFL Network. Other NFL-produced programs include Hard Knocks, an HBO series detailing training camp for certain teams; plus the animated children's show RushZone: Guardians of the Core airing on Viacom's Nicktoons channel.